The Medium is the Message is the Medium. To me, I think this means that in today's society, almost everything is a medium. And with a medium, a message must be told. And since everything is a medium, everything is a message. Take for example, this fancy shirt.
I'm sure you've seen this shirt somewhere in your life. And I would also put money down that you know exactly what it means. It gives a clear message. But from what medium? In the old times back before advertising was this big, I'm sure nobody would have ever thought to put advertising on a piece of clothing. But since today, anything can be a medium, a message is clear.
